[et_pb_section fb_built=”1″ _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”0px||0px|||”][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” custom_padding=”0px||21px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.6em” text_orientation=”center” max_width=”730px” module_alignment=”center” custom_margin=”||63px|||”]<\/p>\n
On May 6th, three ninth grade classes from the Chantereine secondary school of Sarcelles experienced a back-to-school day like no other.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/earthtalentbybollore.com\/wp-content\/uploads\/2020\/11\/earthtalent-bybollore-mecenat_programme-solidaire-engagement-eduquer.jpg” title_text=”earthtalent-bybollore-sponsorship-program-solidarity-commitment-educate” align=”center” _builder_version=”4.6.6″ _module_preset=”default” max_width=”920px” custom_margin=”||50px|||” border_radii=”on|10px|10px|10px|10px”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.6.6″ _module_preset=”default” max_width=”725px” custom_padding=”4px||0px|||”][et_pb_column type=”4_4″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||33px|||”]<\/p>\n
Instead of returning to their regular classrooms, they journeyed to the Vivendi headquarters for a day of creativity with a team from Universal Music France and Blue Systems.<\/strong><\/p>\n Their mission: to imagine, from the catalogue of the famous record company, a promotional strategy for an emerging artist. This initiative, facilitated by the teams from Entreprendre pour Apprendre (EPA), was organized by Earthtalent by Bollor\u00e9 as part of its partnership with the United Way L\u2019Alliance (UWA). The UWA is committed to priority education zone in order to help the youth in its orientation. Within its Youth Challenge program, the UWA fights against school dropouts.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=_vFa5FxRogg&feature=emb_title” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||60px|||”][\/et_pb_video][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_6_font=”||||on|||#3a75c4|” header_6_text_color=”#3a75c4″ header_6_font_size=”22px” custom_margin=”||60px|||”]<\/p>\n At 9:30 AM, more than twenty collaborators mobilised to coach the students are present and motivated. The collaborators include the Export Project Manager, Communication Manager, Label Director, etc.<\/p>\n Spread among six working groups, their role will be to present to the students, through a practical case study (the release of an album whose artist has recently signed with Universal Music), a new profession: Project Manager in the music industry.<\/p>\n Half of the group will therefore work on the development of a launch event, while the other half will formalise the artist\u2019s image, from its style to its logo.<\/p>\n [\/et_pb_text][et_pb_testimonial portrait_url=”https:\/\/earthtalentbybollore.com\/wp-content\/uploads\/2020\/11\/20190506_141920-733×550-1.jpg” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||60px|||”]<\/p>\n \u00ab The collaborator-coaches are there so that young people can let their daily lives, their tastes, their dreams, the brands they love, speak for themselves and guide them in their creativity\u00bb, exmplains Lucile Tricard, <\/strong><\/em>Human Resources Director at Universal Music France. <\/strong><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_6_font=”||||on|||#3a75c4|” header_6_text_color=”#3a75c4″ header_6_font_size=”22px” custom_margin=”||80px|||”]<\/p>\n Around 10:00 AM, the students arrive, and work can begin.<\/p>\n The EPA<\/a><\/strong> and UWA<\/a><\/strong> leadership teams keep an accurate track of time: students and their coaches have two hours of brainstorming, a quick lunch and around an hour to prepare a quick pitch for their ideas. These pitches will be presented in front of the whole group in the afternoon with visual support.<\/p>\n Coaches are present and involved, but will not interfere with the students\u2019 creative process.<\/p>\n [\/et_pb_text][et_pb_testimonial portrait_url=”https:\/\/earthtalentbybollore.com\/wp-content\/uploads\/2020\/11\/20190506_141920-733×550-1.jpg” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||60px|||”]<\/p>\n \u00ab Everyone has a role. Everyone must be able to express themselves and be valued throughout the day \u00bb as Venesa Thaci, <\/strong><\/em>Territorial Manager for the Val D\u2019Oise UWA, points out.<\/strong><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_6_font=”||||on|||#3a75c4|” header_6_text_color=”#3a75c4″ header_6_font_size=”22px” custom_margin=”||80px|||”]<\/p>\n This approach is important for the Bollor\u00e9 Group.<\/p>\n [\/et_pb_text][et_pb_testimonial portrait_url=”https:\/\/earthtalentbybollore.com\/wp-content\/uploads\/2020\/11\/20190506_141920-733×550-1.jpg” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”60px||60px||true|”]<\/p>\n \u00ab The objective is to provide them with a vision of the future, a vision of their future \u00bb, explains Ange Mancini, <\/strong><\/em>President of Ethics and Corporate Sponsorship of the Bollor\u00e9 Group.<\/strong><\/p>\n [\/et_pb_testimonial][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_6_font=”||||on|||#3a75c4|” header_6_text_color=”#3a75c4″ header_6_font_size=”22px” custom_margin=”||60px|||”]<\/p>\n Ange Mancini adds \u00ab we need, very early on, to give them desires to do something, while showing them to always work hard without losing pleasure and sense of humor \u00bb.<\/em><\/p>\n The benefits of this method are also pointed out by Najwa Gambillon<\/strong>, who is a French teacher. \u201cIt\u2019s a very different speech from school. Here, they are involved, they are active, it can only help them\u201d, she says. \u00ab This is the third year in a row that I have been involved in projects like this one and students are always very eager to meet professionals. It is informative for them and for us.\u00bb <\/em><\/p>\n At 2:00 PM, it\u2019s already time for presentations. The members of the jury arrive in a large room bubbling with energy. Each group has 5 minutes to present its project and 5 minutes of Q&A. By the end of the day, the jury will determine its favorite projects. <\/p>\n Throughout the presentations, benevolence reigns: secondary-school pupils are shy at the beginning, but they gain confidence by relying on their carefully prepared notes and the encouraging look of their coaches in the audience.<\/p>\n When the favorite projects are announced, each group is congratulated by the jury and receives full and constructive feedback on their presentation. A feeling of satisfaction emanates from the room. \u201cThe day went well. We didn\u2019t think it was going to be like this,\u201d says one student who neither knew the company nor the artist. \u201cThe coaches taught me not to be afraid to say out loud my ideas, to stop hesitating and always have a try,\u201d adds another student.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/earthtalentbybollore.com\/wp-content\/uploads\/2020\/11\/20190506_141920-733×550-1.jpg” title_text=”earthtalent-bybollore-sponsorship-program-solidarity-uwa-classroom-3rd” align=”center” _builder_version=”4.6.6″ _module_preset=”default” width=”60%”][\/et_pb_image][et_pb_text _builder_version=”4.6.6″ _module_preset=”default” header_6_font=”||||on|||#3a75c4|” header_6_text_color=”#3a75c4″ header_6_font_size=”22px” custom_margin=”60px||80px|||”]<\/p>\n On the Universal side, for which this type of mobilization day was a first, the operation was a success.<\/p>\n \u00ab We are delighted! It was cheerful and lively. Our employees have learned a lot \u00bb <\/em>says Lucile Tricard<\/strong>, who firmly believes that the inter-generational bond created during the day is essential.<\/p>\nA time to reveal your talents
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